MQL Lead Report

Primo Designs

Last 5 marketing qualified leads from Insight Engine — Jan 2025 through Apr 2026

Insight Engine · Primo Designs

MQL snapshot

5 leads qualified over the past 15 months

All five MQLs arrived via Google — no paid, email, or social attribution recorded in this window. Lead scoring is not currently active on this account, which limits prioritization. Two leads submitted personal emails, reducing enrichment quality. One lead — Fred Ausmus at GMA Industries — shows clear B2B intent and warrants follow-up.

5 MQLs · All via Google · Jan 2025 – Apr 2026

The leads

KS

katie@seedlifellc.com

Seed Life LLC

MQL Google

Business email — enrichment possible

FA

Fred Ausmus

GMA Industries Inc

MQL Google

Named B2B lead — highest priority

MR

Mary Rebbe

No company data

MQL Google

Named lead — company unknown

HJ

henriksonjobs@gmail.com

Personal email

MQL Google

Gmail — limited enrichment

TR

Tamara Joanne Ratsch

No company data

MQL Google

Named lead — company unknown

What we see in the data

Key observations

Google is the only confirmed source

All 5 MQLs arrived via Google organic. No paid, email, social, or direct attribution in this period — either those channels aren't driving MQLs, or UTM tagging gaps are masking the true source.

Lead scoring is not active

All leads returned a score of 0. Without scoring, there's no automated way to prioritize follow-up. Enabling scoring in Insight Engine would make this list significantly more actionable.

Fred Ausmus / GMA Industries is the clearest B2B signal

This is the only lead with both a full name and a named company. GMA Industries suggests manufacturing or industrial — worth researching fit with Primo's services before reaching out.

Two personal email submissions reduce enrichment quality

katie@seedlifellc.com is recoverable (business domain). henriksonjobs@gmail.com will not enrich. If these came through a contact form, consider adding company field as required.

The information contained in this presentation is privileged and confidential.